You’ve already done the work to earn the opportunity. But when an estimate doesn’t turn into a job, that revenue doesn’t get booked.
See what your unsold estimates add up to—and what recovering even a small portion could mean for your business.
Start with these example numbers, then adjust them to match your business.
Count customer opportunities where you presented pricing and the customer didn’t approve the job during the initial visit.
What percentage of these estimates typically turn into sold jobs?
The average dollar value of one customer opportunity—not multiple pricing options for the same job.
Base your close rate on estimates old enough to have a known outcome. Don’t count multiple Good/Better/Best proposals to one customer as separate opportunities.
Not all of this is recoverable.
Some customers have already made other arrangements. Others may simply need better follow-up.
$0/month
An illustrative recovery scenario—not a guaranteed result.
Annualized revenue not booked: $0
Based on your inputs:
47 estimates/month × (1 − 60% close rate)
× $5,000 avg. estimate value
Based on your monthly estimate volume and typical close rate. Actual outstanding opportunities may differ.
This doesn’t require more leads.
It requires fixing what’s already coming in.
Built from inside a real home service business.
Not theory. Not marketing fluff.
If you rarely leave estimates behind, missed calls may be where your revenue is slipping away.
Try our Missed Call Revenue Calculator →(link pending configuration)